The lawn care industry is incredibly competitive. The best way to set your business apart, grow your customer base, and boost your bottom line is to offer additional services. Here are eight profitable, value-adding services that you can offer to your customers in the new year.
1. Snow and Ice Management
For lawn care businesses in the North, snow removal and ice melt services will keep customers’ properties safe and let you maintain a healthy profit margin during the off-season. You can offer physical snow and ice removal (i.e., using shovels or snowplows), ice melt and salt applications, or a combination of both. Our snow and ice Business in a Box program goes over product recommendations, how to price your services, and more.
2. Exterior Rodent Management
It’s no secret that mice and rats like entering customers’ homes. Many customers don’t want to deal with the unpleasant task of disposing of rodents, however. If you regularly treat properties, it’s easy to add rodent control to your regularly scheduled service calls. Our rodent control kit includes bait, bait stations, and traditional traps that can be placed around the perimeter of customers’ properties. Setting traps doesn’t take long, startup costs are minimal, and the service is so broad that it can be offered to everyone.
3. Landscape Bed Management
Pre-emergent herbicides can be applied when you mulch customers’ beds, allowing you to leverage labor that’s already on site, increase revenue, and keep callbacks to a minimum. Adding this service will require spreading and/or spraying equipment, herbicides, and a state pesticide license. Our landscape bed management resource covers recommended products and how to price your services to realize up to a 60% margin.
4. Burrowing Rodent Control
Burrowing rodent control services target moles, voles, and other creatures that can significantly damage lawns and landscape beds. These rodents kill turfgrass roots and ornamentals, create unsightly holes, and can even chew through wiring if they’re close to customers’ buildings. Our burrowing rodent control guide goes over traditional bait options, carbon monoxide sprayers, and how to price your services based on the number of rodents and the size of the property.
5. Flea and Tick Control
Protecting outdoor spaces from fleas and ticks is a big priority for customers—especially those with children and pets. The standard can of store-bought bug spray usually doesn’t cut it, so there’s an opportunity for you to step in and provide a more effective solution. Our flea and tick control guide covers the ins and outs of this service, including suggested pricing and a list of trusted, long-lasting insecticides. Plus, insecticides come in compact jugs, meaning you can offer and complete treatments during the same visit.
6. Mosquito Control
Mosquito control is an easy-to-learn add-on service with few barriers to entry. Your customers want to enjoy their outdoor spaces without getting bitten by mosquitoes, and will probably be open to the idea if the price is right. With a backpack sprayer, the right insecticide products, and a pesticide applicator license, you can start controlling mosquitoes and other flying pests. Our mosquito control guide goes over the equipment and chemicals you’ll need, as well as application schedules and rates.
7. Fall Seeding
Fall seeding will help customers’ lawns recover from summer stress and damage. It will also ensure thick, lush turf in the spring. Healthy lawns are more resistant to weeds, insects, and turf diseases, which makes fall seeding a great way to increase revenue while reducing callbacks. From aeration tips to suggested seed types, Advanced Turf Solutions’ fall seeding program walks you through the process so you can keep your customers’ lawns in tip-top shape.
8. Deep-Root Feeding
Deep-root feeding delivers essential nutrients directly to the roots of trees and shrubs, quickly enhancing plant health and stress resistance. Applicators inject liquid products into the soil using a tool like the GNC Mag-1 Root Feeder. With a low cost of entry and an average price point of $95 to $300 per tree, deep-root feeding can deliver great value to your customers and increase your margins. Our deep-root feeding overview provides a list of nutrient formulations, equipment, and pricing guidelines to help you get started.
Next Steps
Each of these services can help you provide a better customer experience and increase your competitive advantage. If one or more of these services align with your business goals, contact your ATS rep to learn more and get started.