Advanced Turf Solutions Partners with Furrer and Dooley to Purchase Assets of Valley Green

May 26, 2021
advanced turf solutions and valley green

Holyoke, MA — Advanced Turf Solutions, Inc., George Furrer, and Charles Dooley have reached an agreement to form a new company that will acquire substantially all of the assets of New England-based distributor, Valley Green, Inc.

The transaction is scheduled to close at the end of the year, at which time the new company plans to hire the existing team of sales and support staff of Valley Green, Inc. and operate under the name Valley Green.

“Valley Green customers can expect the same exceptional service but with access to more product offerings in the future,” said Chuck Dooley, Valley Green, Inc. founder and President.

George Furrer will become Valley Green’s general manager at the company’s headquarters in Holyoke, MA.

“Chuck will continue to be part of Valley Green going forward,” said George Furrer. “As founder of the company, an Army veteran, and great guy, we’re lucky to have him continue the customer-first legacy he’s built over 30 years serving the New England turf market.”

Dooley added, “A partnership with George Furrer and Advanced Turf Solutions is a natural fit as I plan for the future of Valley Green. Our values and business philosophies are nearly identical, and I can trust that Valley Green customers and employees will be taken care of for years to come.”

Advanced Turf Solutions, Inc.’s co-founder and Chairman of the Board, Alex Cannon, said, “Our intention is for the new company to grow Valley Green’s business while maintaining its high service level, increasing supply, offering support and opportunities for employees, and continuing the business philosophy that has made Valley Green successful for over three decades.”


About Valley Green:
Valley Green was founded by Charles Dooley in 1990. Headquartered in Holyoke, Massachusetts, the independent distribution company has grown to seven branch locations supported by inside and outside sales associates specializing in turf seed, fertilizer, control products, and equipment. It serves the sod production, golf, turf maintenance, nursery production, agriculture and arboriculture segments across New England. Learn more at

About Advanced Turf Solutions:
Advanced Turf Solutions (ATS) is an independent and employee-owned distributor serving turf managers in the golf, sports field, and lawn and landscape markets across fourteen Midwestern states. ATS was founded in 2001 with the driving philosophy to provide products proven to create a real value for customers with service second to none in the industry. Learn more at

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