Lawn & Landscape

Selling Basics

A business management mini-course for LCOs about sales.

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Course Summary:

This course will give insight into the sales tactics required to meet your customers’ needs and increase your lawn care business. You will learn the strategies to improve the odds of making a sale by tailoring your sales presentation to identify needs, diagnose problems, provide solutions, and add value to your customers.

About the Instructor:

Rick Grant is a sales manager for Advanced Turf Solutions with 30 years of experience in the green industry. He has a Bachelor of Science in Agricultural Economics from Purdue University and also attended the Center for Creative Leadership and the Wharton Business School where his coursework included how to integrate finance and marketing in leadership opportunities.

*This mini-course is part of a business management series and does not qualify for continuing certification credits for pesticide applicators.


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