Job Details

Location: Fishers, Indiana

Job Type: Full Time

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E-Commerce Manager

About Advanced Turf Solutions

Advanced Turf Solutions (ATS) is an employee-owned green Industry distributor that provides expert advice, cutting-edge technologies, and valued service to turfgrass managers in the lawn care, landscape, golf, and sports field markets. The company was founded in 2001 with the vision of empowering customers to maintain green spaces for generations to come.

Today, ATS serves customers in 30 states with 32 store locations and 120 outside sales representatives. While protecting its legacy of authentic relationships and second-to-none service, ATS is evolving to meet the needs of the next generation of customers. The company is seeking an experienced e-commerce manager to spearhead its transition into a hybrid sales model that combines personal selling with digital commerce.

Job Summary

The e-commerce manager at Advanced Turf Solutions will develop, implement, and manage the company’s e-commerce strategy, lead the launch of a new e-commerce website, drive online sales, and enhance the overall digital customer experience.

Key Responsibilities:

E-commerce Strategy Development

  • Develop and execute a comprehensive e-commerce strategy aligned with company goals and objectives
  • Identify opportunities for growth and optimization with e-commerce

Cross-Functional Leadership

  • Lead cross-functional team meetings, including marketing, sales, IT, and operations to direct e-commerce efforts
  • Manage partner relationships

Website Management

  • Oversee the maintenance and optimization of our e-commerce websites, ensuring functionality, usability, and responsiveness
  • Collaborate with internal teams and external partners to continuously enhance the online shopping experience

Product Management

  • Manage product listings, descriptions, and imagery on the e-commerce platform
  • Ensure accuracy, consistency, and relevance of product information to optimize conversions and customer satisfaction

Digital Marketing

  • Partner with the director of marketing to form our overall digital marketing strategy
  • Collaborate with the marketing team to develop and execute digital marketing campaigns that drive traffic, engagement, and sales on the e-commerce platform
  • Manage digital advertising campaigns
  • Use various channels such as SEO, SEM, email marketing, and social media to maximize online visibility and reach

Customer Experience

  • Implement strategies to enhance the overall online shopping experience, including streamlined checkout processes, personalized recommendations, and responsive customer support
  • Monitor customer feedback and implement improvements as needed

Analytics and Reporting

  • Utilize web analytics tools to track key performance metrics, analyze trends, and generate actionable insights
  • Provide regular reporting on e-commerce performance and make data-driven recommendations for optimization

Inventory Management

  • Develop and execute online sales forecasts, and partner with operations and purchasing teams to ensure accurate product availability and timely order fulfillment
  • Implement inventory tracking and forecasting processes to optimize stock levels and minimize out-of-stock situations


  • Bachelor’s degree in marketing, business administration, or related field
  • Proven experience in e-commerce management
  • In-depth knowledge of e-commerce platforms, preferably Salesforce Commerce
  • Proficiency in web analytics tools (e.g., Google Analytics) and e-commerce analytics
  • Strong understanding of digital marketing principles and best practices
  • Excellent leadership, communication, and interpersonal skills, with the ability to influence and collaborate effectively across functions and levels of the organization
  • Strategic thinker with the ability to translate vision into actionable plans and initiatives
  • Results-oriented mindset with a focus on delivering measurable business outcomes and ROI

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